I was recently asked by my youngest stepchild, “what do you and Dad do for a job?” I wanted to say that we did something amazing so her classmates would be wowed with the story of how we make a difference in the world, but I didn’t!
The very same week I was asked to be a guest presenter at a huge hair and beauty event where I met a lady who asked me for some advice, she had been having treatment for cancer and her hair was getting her down. I sent her away with a hairdryer, a hair brush and some advice on how to blow dry her hair. The very next day a gentleman (her son) drove a very long way to meet me and say Thank You for what I had done for his mother, he said “she was a different woman, full of confidence in herself and her appearance”.
I was moved to tears, the realisation that I did do something that made such a difference set me on the road to creating the ‘National Blow-dry Day’ campaign, firstly to remind all my hairdressing colleagues about the difference our advice and support makes to people, and to remind them to share our skills more. Secondly, hair, and looking good, is a massive morale booster, not only when women visit the salon, but also when they style their hair at home. On average women visit a salon 3 times a year, and I thought, “ wouldn’t it be great if the rest of the year women were empowered with the knowledge and tools to make their hair great each and every day!” and my other reason for creating ‘National Blow-dry day’ was to celebrate the humble hairdryer, without which no hairstyle is truly great, the hairdryer is the tool that creates the foundation of all great hairstyles, it is the true secret behind fabulous hair!
The campaign supports Macmillan, a very specific choice on my behalf as my husband is a cancer patient himself and this charity is incredibly important to both of us. You can find information about how you can take part at www.egoprofessional.com/news
Oh, and the story the youngest child can tell her classmates, it does have the ‘Wow’ factor, her family make products that make people feel beautiful, confident and ‘who they want to be’ whilst supporting Dad’s chosen charity, Macmillan Cancer Support.
Take a look at the video below of our very special inspirational lady