National Blow Dry Day…. Blew Everyone Away!


Thank you to everyone who supported and participated in celebrating the first ever National Blow Dry Day. We were truly overwhelmed by the uptake of hair professionals, salons and brands from all over the country that took the time to tweet, host events and get involved.


We held our first land mark event at Neville Hair & Beauty Salon in Knightsbridge, London and were thrilled with the turn out and show of support from the public, press and bloggers. Neville & Elena’s teams of stylist were incredible and every woman that left the salon looked and felt amazing.

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As many may already know the inspiration behind this campaign was a lady we met at a beauty event, after having treatment for cancer her hair was getting her down, with a little hair styling we sent her away with a brush and hair dryer of her own so that she could recreate the same look for herself. The very next day her son drove a very long distance to say thank you and highlighted that what we did and the advice we had shared had made such a massive difference to his mother and her confidence.

Moved by this realisation at the power we have as hair professionals to change and enhance peoples lives we founded and launched #nationalblowdryday

The average woman visits the salon three times a year so 362 days they have to do it for themselves. National Blow Dry Day is a celebration of advice and education, for professionals to teach ordinary women how to create extraordinary hair, every day. There’s no excuse for not being able to achieve gorgeous hair once you’ve left the salon.

We hope that 28th of July will be a date that everyone will continue to get behind for many years to come.

We are proud to announce that not only do we aim to enhance professional advice, you can now buy the quality styling tools required to achieving those salon looks on the high street.

ego Professional has officially now launched and is available at selected Boots stores.

Remember, “It’s all about you”